Liquid Foundation by Almay, Truly Lasting Color, Long Wearing Natural Finish, Vitamin E and Lemon Extract, Hypoallergenic, Cruelty Free, Dermatologist Tested, 220 Neutral, 1 oz

I love Almay foundation! It is the only foundation that I actually feels like it is good for my skin. This foundation is very creamy and applies nicely. It covers acne scars very well, but is not as good at covering new zits. I like it because it doesnt cause my face to break out if I wear it all day and I have noticed that my acne scars actually look better after wearing this for a day and then removing it at night. The only con to this foundation is that it dries slightly darker than what it looks like freshly applied (so make sure you cover your face evenly to avoid streaks and foundation lines!). I used to use Neutrogena foundation, but now it is very irritating to my skin and so are their make up remover wipes. Never again will I chose Neutrogena over Almay!

This is the best drug store foundation for extremely fair-skinned women, in my opinion. It matches my skin tone perfectly (which is difficult to do-- I tried 32 foundations in preparation for my wedding!). It gives me a dewy look at first but becomes more matte over time. I apply it with a Beauty Blender, but it goes on fine with your fingers too. I use a lot more when applying by hand. The coverage isnt 100% and doesnt last ALL day, but if you want that type of coverage for this skin tone you should expect to pay a lot more. (If youre going that route, I recommend BECCA products- their lightest color is the lightest Ive seen on the market and although application is trickier, it really does provide full coverage for 12+ hours) This is perfect for everyday wear because it feels light, doesnt get cakey, slimey, or greasy, and lasts a solid 8+ hours for me. Pairs well over or under concealers, too.

I use to use Clinque foundation, but found it didnt cover like I wanted. With the price I was paying ($27), I wanted something with at least moderate coverage so it would help cover up my rosacea. I came across Almay in my local store and thought I would give it a try. I can say that this covers just like my Clinque did, but for half the price! It stays on all day which is a big bonus for me since I have really oily skin. I put the foundation on in the morning and set it with a translucent powder. It doesnt cover everything, but I use a primer first and then use this Almay Truly Lasting foundation. I can say I honestly like it better than Clinque(although I still use some of their products) and its half the price. I will definitely stay with Almay!

Love coverage at 59 and you can’t beat the price.

Smooth perfect looking skin. Very great color. Not orange, coners tiny red vessels by my nose. Love it

This is a wonderful feeling foundation. It spreads well, blends well, and covers slight freckles and blemishes but I chose what I believed to be the lightest color, buff, and its still too dark... : ( Can anyone tell me if ivory is any lighter? Okay, Update: I bought Ivory and I must take this up a notch from 4 stars to 5. The feel on my skin is fantastic, considering (I am naturally super oily and in all fairness I have NOT found a makeup that can deal), it sinks into my skin nicely, it covers well for me. What makes it cover well for me? I have light (sometimes ghostly where people beg me to get some sunlight) skin. Aforementioned, I have oily skin and very few wrinkles. I dont have pockmarks although I do get acne. My acne varies between whiteheads to downright cystic acne. Theres not much you can do to cover cystic acne; theyre not selling miracle in a bottle. It does cover whiteheads to the point where they are at least your skin tone. I am an avid user of retin-A so scarring and the dark coloration goes away quickly. I do not believe that if you have significant darkening from acne that this will be the product for you. For THIS issue I would strongly suggest Bare Minerals; I believe that they are calling themselves Bare Essentials now. Its that mineral makeup. Get the summer bisque concealer (if you are fair toned) and you WILL be covered. The main reason that I dont use this mineral makeup is that I dont require that kind of coverage and it appears to exacerbate my oily skin. The makeup itself is almost impossible to wash off (at least that was the old formula I dont know what it is like now) so its a great go to makeup if you plan to sweat. Also a little moisture blends it in better. In fact, it is suggested that you spritz your face with water and blend in for a more natural look. NOW BACK TO THIS MAKEUP.... : ) This is a fantastic makeup if you have acne but acne that doesnt leave much scarring or dark spots. I would consider this a medium coverage makeup. Lastly, I would not recommend for dry skin especially if you are concerned about makeup that makes fine lines more noticable.

After going through department store foundations and drugstore ones alike, this is by far my favorite. I realize how thick it may seem but it doesn’t look thick on and I also put Mac studio fix powder over it. I work 10 hour days at a very active job and this stuff won’t BUDGE. Its absolutely full coverage and long lasting! I also happen to have HUGE pores and it totally covers them! I don’t use any primer , only a moisturizer before I apply this foundation . It’s great!

This is my go to foundation. I mix it 3:1 with the next shade darker for a totally perfect match to my skin, and apply with a makeup sponge. It lasts all day on its own most of the year-- when it gets really humid out I add a primer. Id call the coverage a strong medium: it wont make you look totally flawless, which I prefer, because that looks unnatural to me. But it will even out skin tone and cover most redness. My moderately oily, acne prone skin loves this stuff, and Ive been using it for years.

5 stars are not enough! I recently ordered a few different lasting foundations to try out and found the price for the Almay TLC in Ivory was too good to pass up. I figured I could blend it with a darker shade if it was too light for me. It turns out I have found the best concealer/cover-up that I have ever used. I have normal to oily skin and usually wear a light to medium beige foundation. Dark spots under and around my eyes are hard to cover up,(tip to younger women:wear sunglasses and use sunscreen around eyes - I wish I had.) by the afternoon the concealer has usually worn off & my mascara has taken its place! Now, however, after applying my primer (with SPF!) I dot and blend a little of the Ivory Almay TLC around my eyes before using my foundation. All Day Coverage...I have not experienced this before. No cakey, heavy appearance and doesnt irritate my eyes like other products do as they melt away. I even started touching up other dark and/or red spots on my face with this, powder and blush for a fast get-away on my rushed mornings. LOVE THIS PRODUCT.

This is the best foundation I have come across and I’ve tried expensive brands . I normally wear tinted sunscreen because I like to be natural as possible with skin benefits but this time I wanted more coverage that felt natural and with benefits and I’ve found it .