Honestly, after my first experience with a small label maker I almost didnt try this one. But, it looked promising so I decided I would make one more attempt at actually getting a decent item. Im glad I did. Yes, it takes time to get the hang of designing and placement – and figuring out where things are located in the app – but otherwise it has been an entirely different and much better experience for me. The end results are also much better looking. What you get: The box contains the label maker, a USB cord (no charging block), 1 roll of continuous label tape, and a small manual that helps you install the app, connect to the device via Bluetooth, and get the label tape set up. The presentation of this product in its box is impressive. It looks good enough to gift as-is. Device: So easy to use! There are only three buttons – one for power, one for cutting the labels, and one for opening the device to change label rolls etc. All device functions operate smoothly and efficiently and the quality of the printed label is quite good. App: Easy to find in the app store and easy to download. I do not appreciate having to provide my email address or phone number to an unknown Chinese company but it is required to create an account in order to login and use the app. The app itself is much easier to use than the one utilized by the previous label make that I had, though, it still takes some time to get the hang of it. At the end of the day I am much happier with this new label maker. It does seem to have fewer fonts/graphics and Im still learning the interface, but it is an all around good mini label maker and I genuinely like it...

This label maker is way nicer than I expected. When first turned on, it plays an adorable little tune. A phone is required to use the label maker. Installation and connecting to my phone was seamless. The app itself is highly functional. Not only are there predesigned labels than can be used, creating custom labels is simple. You can print tiny pictures out. Photos from my phones camera works well. So do basic clipart images off the internet. The app allows the creation of QR codes, too. The app includes lots of different functionality. Biggest downside is some of the premade templates are VIP only meaning they require in-app purchases. I found I could practically bypass this by screenshotting the VIP only templates are uploading them as custom images.